Steps to Starting a Business - Training & Resources

Now let's continue on from the previous page with our steps to starting a business training & resources...

Internet Marketing and Promotion

I am not going to go into great detail here since this is a topic for a separate training session, for a detailed analysis go to our online marketing solutions page...  But in a nutshell this is what I do to promote and market my web publishing business:

FREE Organic SEO

I use FREE organic search engine optimization to market and promote my business.  In-other-words, this is the strategy I use to drive traffic (visitors) and generate leads for my web business.  This can be broken down into two parts;

(1) On-Page Search Engine Optimization - The great thing about using XSitePro as your web design editor is that it has a built-in page analysis tool to help improve your search engine positioning.

Keyword Research -- The key to making sure your pages are optimized for the search engines is your keyword research.  You want to make sure your site is well 'themed' using LSI (latent semantic indexing) keywords.  This is a strategy that webmaster's use to get their content highly optimized for the search engines.  As well as one of the critical steps to starting a business.

(2) Off-Page Search Engine Optimization - This is a work in progress. There are many internet marketing companies and internet marketing gurus who claim that they have the secret formula to off-page SEO and driving traffic to your web pages, but a word of caution here and that is most of these are either scams or they are just rehashing (reusing) the same ideas that's been around for years.  Here are some of my recommendations;

Site Sell's Dr Ken Evoy has a terrific high quality link exchange program called SiteSell Value Exchange...  Where you get relevant sites linking to other high quality relevant sites...

But, from the amount of research that I have done on this topic, and from research done by other marketing gurus the number one off-page SEO strategy remains and still is article marketing.  There is nothing better when it comes to building natural and organic links (backlinks) pointing back to your web pages.

The two article submission directories that are recommended by most SEO experts are ezinearticles.com and goarticles.com ----

Update -- I am experimenting with a new program to promote and market my web sites.  This program provides backlinks to my web pages from page rank 6 and above web sites.  I'm going to experiment with this for a few months and let you know the results as they come in.  

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