Online Marketing Solutions - Training and Resources

Our online marketing solutions consist of using FREE organic search engine marketing to help promote and market your business.  So what exactly do we mean when we say FREE organic search engine marketing?

 FREE Organic Search Engine Marketing

Free organic SEO marketing basically consist of optimizing your web pages so that they rank high in the search engines and in turn drive FREE traffic (visitors) back to your web site.  And when you have lots of visitors coming to your web site it will of course enhance your marketing efforts -- Resulting in a higher probability of increased product sales.  

The advantage to using this strategy is that you can save thousands of dollars in marketing cost and expenses because you'll be using tactics that cost very little if any money.

Our online marketing solutions can be broken down to two parts; On-Page and Off-Page techniques.

On-Page SEO

We will spend very little time talking about on-page search engine optimization because search engines like Google are placing less and less significance to this strategy due to the abuse (keyword spamming) of this tactic by webmaster's and marketer's.  But, that being said, there are a couple of on-page search engine optimization techniques that has proven to work over the years... 

Theming and LSI keywords

So what exactly is theming and LSI (latent semantic indexing) keyword research?  Well first of all let's define theming using LSI keywords:

In a nutshell it is a web site that has content that is well themed meaning it has many words that are closely related to each other (semantically close).  Let's use the keyword phrase "golf' as an example... 

Using vertical keyword research (which is the standard for keyword research) for the term 'golf' you will get the following results;

Golf clubs, golf balls, golf bags, golf shoes, golf course...

Using LSI keyword research you will get the following results;

Broken down into one and two word phrases -- Two word phrases - PGA tour, Tiger Woods, champions tour, pga championship, ryder cup, british open, stroke play, match play...  One word phrases - Tour, pga, hole, players, ball, course, open, par, player, championship, colonial, cup, lpga...

Here is a link to a free tool that you can use that utilizes LSI Keyword research FREE LSI Keyword Research Tool

Now there is much debate as to the effectiveness of LSI Keyword research, but two of the internet's top marketing guru's Michael Campbell and Dr. Andy Williams have done case studies on the topic and the findings have shown that LSI Keyword research does in fact help your search engine rankings.

Another strategy that is important is the proper placement of your meta tags...  The Title tag and Meta Description;  Always make sure that your main keyword is at or near the front of the title tag.  When writing a description make sure that it is enticing and appealing so as to entice someone to click on your url (link).

So, in conclusion, if you are ever in doubt, or not sure what to do when it comes to optimizing your web pages for the search engines, always refer back to the Dr. Ken Evoy philosophy and approach of how to build a web site...  If you build a unique, content rich web site that is well themed with the proper keyword density...  Then you will always come out ahead of the competition! 

Now let's continue on to the next page for some more online marketing tactics...

Here are some informative articles from are contributing authors...

Using advertising internet marketing online to improve your conversion rates...

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