Article Marketing Guide

Here is a step by step article marketing guide to help propel your internet marketing article techniques to another level...

How to implement article marketing into your off-page search engine optimization marketing strategy:

Without going into great detail here, basically what most article marketing specialist will tell you is to write two articles for every page on your web site.  Here is an example of what I mean;

 Article Marketing Guide 101

Let's say you have a fairly new web site that you just published and this web site has ten pages on it so far.  In order to make your article marketing strategy effective, you will need to write two articles per page.  So in this example of a 10 page web site you will want to write two articles per page for a grand total of 20 articles.

Anchor text - It is very important that you include the anchor text in the author resource box of your article.  To site an example let's say that the theme of your site is computer parts and supplies.  If one of your web pages is about motherboards, then you need to make sure that when you write the article that there's a link in the author resource box with the keyword "motherboards' in the url linking back to your web page.

So once again using the above example, you will be writing two articles with links (in the author resource box) pointing back to your web page about motherboards.   

One important note here;  If you are a adsense publisher then make sure that the main keyword or keywords in the article is different than the keywords on the page that your linking back to.  For example;

Using the example above, if your writing an article that is linking back to your web page on motherboards (using the keyword motherboards as the anchor text url in the author resource box), then make sure that the main keyword in the article is different than the page it's linking back to.  So you will want to write an article about how to backup your hard drive with 'backup your hard drive' as your main keyword in the article with the keyword 'motherboards' as the main keyword anchor text linking back to your web page about motherboards.

The reason why you don't want to have the article and the web page it's linking back to using the same keywords is because you will be competing against yourself on the results page of the search engines.  This would be especially destructive if your an adsense publisher. 

Which article directories should you submit your articles to:

The number one article directory on the internet hands down is ezinearticles.com -- The other directory that I use (I only use two) are goarticles.com ---

So using the example above with your 10 page web site on computer parts and supplies, this would be one of your ideal article marketing tips;

Write one article to ezinearticles.com with the keyword 'motherboard" as the anchor text url in the resource author box (linking back to the web page on motherboards) --

Then write another article to goarticles.com with the keyword 'motherboard" as the anchor text url in the resource author box (linking back to the web page on motherboards) --

When using anchor text urls as links always make sure that the anchor text varies.  If all of your anchor text urls have the exact same keyword then that will probably put up a red flag (spamming), for that is not natural. 

Although that being said, there are some very prominent internet gurus and marketer's who will tell you to use the same anchor text linking back to your web page and that varying your anchor text is a myth.  They say if you vary your anchor text, it will take away from some of it's link juice. 

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